Bang For Your Buck: Structuring Influencer Collaboration to Boost Website Traffic

In the ever-evolving landscape of digital marketing, leveraging influencers to drive traffic to a website has become an integral strategy for businesses looking to expand their online presence. However, the effectiveness of influencer marketing largely depends on the deal structures employed. In this article, we will explore and evaluate the most common influencer deal structures considering the unique dynamics of different social media platforms, including X, Instagram, and TikTok. Pay-Per-Click Opting for a pay-per-click model can be a cost-effective strategy, as it...