Average live viewers
1
Impressions Generated
20000
+
Influencers Engaged
10
+
The Challenge
AVO is an arbitrage betting platform founded by a group of friends who were passionate about arbitrage betting, and wanted to make a cheaper and more effective product than currently available in the marketplace. AVO was a new player in the sports betting space, and they came to us looking to build their brand and connect with an engaged audience.
Despite their expertise in other industries, they faced challenges in navigating advertising restrictions and marketing in the sports betting sector. To overcome this, they needed an effective strategy that combined influencer marketing, paid campaigns, and community-building.
Step 1: Create Brand Awareness
AVO’s primary objective was to engage with influencers to grow their community. We identified relevant influencers in the sports betting space and developed a plan to connect with their audiences. We coordinated live-streaming sessions and YouTube videos to build awareness and engagement around AVO’s brand.To complement the influencer efforts, we run paid marketing campaigns on X to bring in a steady stream of new potential customers to the site.
Step 2: Build a Community
Our agency played a key role in building AVO’s community by optimizing their Discord channel, enhancing user engagement and fostering real-time discussions. We led AVO’s social media team, creating targeted content to grow their online presence and attract new users. We coordinated live streaming events, allowing users to interact directly and learn how to capitalize on arbitrage opportunities. Additionally, we supported AVO’s customer service efforts through email, Discord, and personalized 1-on-1 training sessions, ensuring users received expert guidance and assistance.
Step 3: Optimize the Funnel
Our next task was to convert users who signed up for the free version into paying customers. We developed a targeted welcome sequence and ongoing marketing emails to nurture leads and engage new sign-ups. This email strategy was designed to guide new users through the process of exploring the product and making their first bets. We created AVO Academy, which is a series of 6 videos giving new users an in-depth understanding of the product. We also worked closely with the client’s in-house product and development teams to provide product marketing and market research insights, ensuring the offering resonated with the target audience and met market demands.
Results
Our efforts have seen great success as we generated over 1,000 unique site visitors in the first month at a CPC of $1.29 through our influencer campaign alone. From this, 25% of site traffic converted to sign-ups, reflecting strong audience interest. New sign-ups were acquired at an average CPA of $5, ensuring cost-effective growth.
After successfully promoting the free beta version of the product, we assisted the AVO team in launching their subscription product. This included a re-engagement strategy to generate as many paid sign ups from current users of the beta, and a revamped influencer strategy to get as much traction as possible post-launch.
The launch so far has been a great success bringing in over 120 new users in the first month with a third of those paying the full subscription price. We have executed this launch with a limited budget so far but we plan on continuing to grow AVO and investing more into marketing as we generate revenue from more paid subscriptions.