Establishing a startup brand requires identifying and appealing to a specific niche market. Because of finite resources, it is important to pinpoint a specific audience and focus your efforts on
In the ever-evolving landscape of digital marketing, leveraging influencers to drive traffic to a website has become an integral strategy for businesses looking to expand their online presence. However, the
Let’s dispel a couple of myths: social media isn’t a passing fad, and it’s not just for kids. The Pew Research Center reports that nearly three-quarters of all online adults
A strong social media campaign is a pivotal part of any business, but it’s not always easy to get it right. Many businesses make the mistake of thinking that social
In our last blog, we discussed what diverse and ideal content marketing on Instagram looks like. Understanding how to properly market on Instagram is a great start but how do
Instagram is one of the major players on social media and has been for a long time. But if you’ve been living under a rock, here’s a breakdown of the
As many of us know, different social platforms should be used for different things. You wouldn’t post the same thing on Insta as you would on Twitter. But what should
One of the major factors consumers consider when purchasing specific products is brand credibility. Brand credibility is the positive public perception of your brand. This established credibility is why bigger
Gifs: The Basics Gifs (videos saved in .gif format so they’re able to play on a loop on many different platforms) are used in all forms of social media. They’re
