Average live viewers
1
Impressions Generated
20000
+
Influencers Engaged
10
+
The Challenge
Dimers, a leader in sports betting insights, launched their premium AI tool—Dimers Platinum—offering advanced analytics for smarter bets and predictions. After initial success, they enlisted XCLSV to supercharge the rollout during March Madness, a high-stakes period in iGaming.
The hurdle?
Shifting user mindsets from affordable $20-30 monthly subscriptions to a one-time premium investment. We needed to recruit creators across platforms, including the niche sports betting scene on X, to build trust and drive conversions in a competitive market.
- Video Production
- Influencer Marketing
- Content Creation
- Social Media Marketing
Step 1: Creator Recruitment & Niche Targeting
Scouted and onboarded influencers across platforms, zeroing in on X’s sports betting enthusiasts. We used data-driven matching to ensure alignments with Dimers’ AI strengths, like real-time March Madness insights, combining consulting rigor with startup agility.
Step 2: Content Creation & Mindset Shift
Produced bold, narrative-driven posts that “showed” the long-term ROI of a one-time purchase—contrasting it against recurring fees. Repurposed for multi-platform scale, with hooks like “Unlock Lifetime Edges for One Bold Bet.”
Step 3: Activation & Optimization
Launched during peak March Madness windows, monitoring real-time feedback to refine messaging. This ensured every post not only reached but resonated, turning skeptics into premium adopters through interactive, community-focused campaigns.
Results
Our targeted rollout for Dimers Platinum during March Madness leveraged a network of niche creators to generate 79 high-impact posts, cutting through the noise in the sports betting space. This strategic push delivered 20K impressions and 15K reach, effectively penetrating dedicated communities on X and other platforms while shifting perceptions toward the value of a one-time premium investment—driving meaningful awareness and setting the stage for sustained user growth.
Not only did we overcome the pricing mindset barrier, but we positioned Dimers Platinum as the smart, future-proof choice in iGaming—blending AI innovation with real-world betting wins.