Total App Installs
3000
Increase in CTR
15
%
Improvement in ROAS
30
%+
The Challenge
Outlier is a sophisticated sports betting research tool designed to help bettors find “outlier” odds—lines that deviate significantly from market consensus to offer a potential edge. While their product was powerful, they faced a complex marketing hurdle: they needed to deliver high-quality, brand-relevant content at scale while navigating strict social platform community guidelines.
They turned to XCLSV to solve four critical problems: selecting the right creators to authentically elevate their unique value props, diversifying their marketing mix, maintaining compliance, and driving installs through high-performing, educational content.
Step 1: Strategic Recruitment & Network Activation
We moved beyond generic influencers, specifically recruiting creators who aligned with Outlier’s analytical brand voice. This included a mix of micro and macro influencers across the iGaming, Casino, and Sports Marketing niches. By targeting creators based on specific location, gender, and following, we ensured the “Outlier” message reached high-intent bettors rather than just a general audience.
Step 2: A "Tailored" Content Factory
To scale up, we implemented a rigorous production schedule, delivering 50 pieces of influencer UGC every month. This wasn’t just short-form noise; we balanced it with long-form content on YouTube for SEO credibility and branded TikTok accounts to showcase the tool in action. We also provided 10–15 ready-to-publish paid media assets per week, allowing Outlier’s internal team to deploy ads efficiently without creative bottlenecks.
Step 3: Data-Driven Optimization
We didn’t just post and pray. We launched an omni-channel strategy across social, paid, and CRM, continuously testing creative formats. By adapting quickly to market changes and refining messages based on performance data, we were able to significantly improve efficiency—driving down costs while boosting conversion rates.
Results
Between March and November 2025, XCLSV became a true extension of the Outlier marketing team. The strategy delivered tangible bottom-line growth:
Customer Acquisition: We drove 3,364 installs at an efficient $9.50/install and generated 522 new subscriptions.
Creative Performance: Our optimized creative strategy boosted CTR by over 35% and increased the Conversion Rate by 20%.
Efficiency: Through continuous testing, we improved overall ROAS by more than 50%.