Impressions
1
M
Code Usages
250
CPA
$
3
The Challenge
RotoBot AI, an innovative AI-driven platform for sports research and fantasy intelligence, was packed with machine learning smarts—analyzing matchups, player trends, defensive gaps, and news for personalized lineup, trade, and betting recommendations. But in the crowded iGaming and fantasy space, it struggled to stand out. Users saw it as just another data tool, not the dynamic edge they needed.
The goal? Shift perceptions to showcase RotoBot’s real-time value, drive user adoption, and scale engagement without overwhelming production costs.
Step 1: Strategy & Content Mapping
Audited peak fantasy periods and user pain points, then designed live formats around RotoBot’s ML insights—like surprising sit/start calls and trade evaluations. We focused on bold hooks to grab attention in seconds, blending consulting-level data precision with startup-speed iteration.
Step 2: Production & Repurposing
We created short-form content at scale by repurposing live moments into TikTok, Reels, and Shorts. Each clip highlighted RotoBot’s edges, like uncovering hidden betting angles, with fresh visuals and quick wins to keep it innovative and addictive.
Step 3: Activation & Optimization
We rolled out creator-led livestreams with real-time Q&A, where RotoBot guided audience decisions live. We tracked metrics in real-time, tweaking based on engagement data to ensure every session felt like a game-changer—not just software, but your secret weapon.
Results
Our “Show, don’t tell” strategy ignited RotoBot’s presence in the fantasy sports arena, leveraging 8 handpicked creators to produce 27 high-impact posts that resonated deeply with audiences. This drove 163k engagements across platforms, sparking real-time interactions and community buzz. With 1.6M impressions and 1.2M reach, we amplified visibility to millions, turning passive viewers into active users.
The campaign’s efficiency shone through with 311 code usages for app trials and a razor-sharp $6.30 CPA, proving scalable ROI while positioning RotoBot as the indispensable AI edge for smarter fantasy decisions.Not only did we solve the “passive tool” problem, but we ignited RotoBot as the fresh force in fantasy sports—proving AI can be as thrilling as the game itself.