increase in affiliate revenue
1
%
bar contracts
1
+
ambassadors trained & onboarded
1
+
The Challenge
The venture backed WagerWire service has built an industry leading resale marketplace product that needed to quickly and effectively gain traction in the betting consumer market. The company is moving towards integrating their product offering into partner apps, but needed to generate affiliate revenue as they grew.
After reviewing XCLSV’s ongoing success with clients such as Bet Tenders, WagerWire approached the XCLSV team to launch in person events, drive app downloads and manage their affiliate business to drive revenue.Â
Step 1: Build A Ground Presence
XCLSV has become an expert in developing in-person activations and ground team operations in order to build a strong brand presence and acquire new users for their clients. Through a proven recruiting and training process, we have onboarded a network of brand ambassadors across the country for WagerWire brand events in multiple markets.
To build brand advocates, the XCLSV team designed and implemented a program for the brand ambassadors to quickly understand WagerWire’s chore product offerings – allowing them to educate new users. We proudly lead the industry in the development of brand ambassador ground teams through strategic hiring, training and bar outreach.
Step 2: Develop Product Education
The XCLSV team is working to implement data retention strategies to provide key information to WagerWire’s affiliate partners in order to segment and help consumers better understand the marketplace product. Additionally, through successful in-person events, brand ambassadors have been able to educate consumers on the idea of buying and selling bets, while reporting feedback for an improved user experience.Â
In the early stages of this partnership, XCLSV has helped influence product updates and introduced a new business model to the sportsbook consumer. XCLSV’s industry and acquisition expertise has helped to shape the future of the WagerWire product.
Results
After just 2 months of strategy and integration planning, XCLSV increased affiliate revenue by 200% in month 3. The XCLSV team has also built an affiliate program that encourages app downloads, product education and affiliate revenue. These efforts, along with others, assisted in WagerWire’s nomination of Sports Affiliate of the year for the 2024 SBC Awards!