Average live viewers
1
Impressions Generated
20000
+
Influencers Engaged
10
+
The Challenge
The Winner’s Circle Proxy Service is a service that provides proxy assistance to participants in sports handicapping contests. We specifically helped them promote the Circa Survivor Pool and the Circa Millions contests. The service operates by allowing participants to select their picks for various sports handicapping contests, and then using a proxy to place those picks on their behalf.
Winners Circle approached us with a desire to test new marketing strategies and increase awareness around their brand. With a short turnaround time of just one month, our goal was to drive meaningful traffic to their website, establish valuable partnerships, and connect them with key players in the sports betting industry.
Step 1: Content Creation
We developed and executed a targeted marketing strategy to drive traffic to Winners Circle’s website. The focus was on high-impact tactics to quickly test and optimize their reach in the marketplace. Our approach involved creating content and strategically distributing it across multiple platforms. We created a video optimized for social media to launch with various influencers that showcased the opportunity of playing the Circa Survivor contest and explaining the proxy service.
Step 2: Launch Influencer Campaign
Our next task was to find influencers who’s audience aligned with the target customer of Winners Circle. We identified several categories of influencers, coordinated outreach, and finalized deals all within an expedited timeline because there was only 1 month until the Circa Survivor contest closed for entries. We also created multiple versions of copy to speak to the audience in each category of influencer.
Step 3: Partnership Development
One of our key focuses was finding strategic partners that could help elevate Winners Circle’s brand. We leveraged our network to connect them with relevant players in the sports betting industry, enhancing their reach within the space.
Results
Our marketing efforts drove a significant amount of traffic to Winners Circle’s website, helping to increase visibility and engagement within the sports betting market. Despite the short timeline, we delivered measurable results by driving traffic, building partnerships, and increasing brand awareness—all within a 1-month turnaround.
Our collaboration with Winners Circle showcased the power of a focused, time-sensitive marketing approach. By driving traffic, establishing partnerships, and connecting them with influential industry players, we helped Winners Circle test new marketing channels and achieve rapid results.