Betting Becomes Personal: The Transition from Traditional Ads to Influencers in Sports Betting

In the ever-evolving landscape of sports betting marketing, companies are constantly searching for the most effective ways to reach and maintain their target audience. Over the years, there has been a noticeable shift from traditional TV commercials to influencer partnerships, and the question arises: why the transition? Maintaining audience engagement is identified as the most challenging aspect of marketing as a whole. As consumers become increasingly adept at tuning out traditional advertisements, companies have turned to influencers to capture and retain...